A new entertainment venue is coming to Columbia and is projected to bring some big names to the capital city.

The Roberts Group, a national live entertainment promotion company, has partnered with Innovation Arts & Entertainment to launch Cola Concerts. The organization will build a new venue from the ground up at the Columbia Speedway.
The Cola Concert Series is expected to hire more than 100 local employees to handle everything from ticketing to security. Additionally, there will be space for 10 local food vendors at the Columbia Speedway Entertainment Center, providing concessions to 3,000+ fans at every show.

The Cola Concert Series at the Columbia Speedway Entertainment Center will feature a pair of 40-foot state-of-the-art digital screens allowing for picture-perfect viewing even during daylight hours. With a capacity of 3500, the site will be one of the largest entertainment experiences operating in South Carolina.

Fans will be able to safely experience live music, comedy and love broadcasts of professional and collegiate sports from special coves, which are 12’x12’ areas enclosed by posts and ornamental rope. The coves will be big enough for up to four fans to safely socially distance from others.

The first opening acts will be announced on Tuesday.

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