Austin-based Snap Kitchen, a retailer of healthy prepared meals, is closing 14 stores in Texas effective November 6 — including one in the Capital City.
Snap Kitchen, founded in 2010, made the announcement October 30. North Austin is losing one store, along with six stores in Dallas-Fort Worth and seven stores in the Houston area. Once the 14 stores are shuttered, three locations will remain open in Austin, two locations in Dallas-Fort Worth, and one location in Houston.
Snap Kitchen spokeswoman Emily Dunn says that before COVID-19, the company had been ramping up its digital and subscription services, but the retail fallout caused by the pandemic accelerated those moves.
“It appears, almost daily, increased aspects of our lives shift online — and it is our belief that this consumer behavior shift is here to stay. As such, we are placing greater focus on our direct-to-consumer business to get us through and to the other side of this recession,” Dunn says.
.“We are heartbroken to no longer be able to serve our customers through these retail locations,” Snap Kitchen CEO Anthony Smith wrote in a blog post. “However, you can continue to receive your favorite Snap Kitchen meals — easier than ever — through contactless delivery directly to your door. We are so grateful for the loyalty you’ve shown us over the years, and we want you to know that we’re still here for you.”
Dallas’ Snap Kitchen at 4115 Skillman St., Fort Worth’s store at 2828 W. Seventh St., and Houston’s location 3600 Kirby Dr. will also remain open.
Snap Kitchen meals are still are available online and at certain Whole Foods Market stores.
For Snap Kitchen customers with orders ready to be picked up, meal plans will continue as usual until November 6. Some plans with orders scheduled after November 6 will be shifted to the nearest store that’s still open. For others, any orders scheduled after the closing day will be automatically canceled and refunded.
“We are beyond lucky to have customers like yourself who have helped us earn a sense of brand loyalty that is unmatched in Texas among healthy food options,” Smith wrote. “So, while we are saddened to be closing many of our doors, we are hopeful that you’ll continue to trust us to bring you healthy, convenient meals in a snap.”